VLAM SPIRIT
VLAM was created to reflect the spark, flame, passion, and Dutch origins of their CHIEF DISTILLER Michael van der Heyden, and a tribute to his beautiful obsessive tinkering in his booze lab, crafting up delicious concoctions that aim to oh-so subtly knock your socks off with a delicate balancing of flavour and punch.
We designed a scalable brand, with a flexible labelling system to allow VLAM to create bespoke flavours on the fly. This unlocks the ability of small batch runs to be produced, and most importantly, allows Michael to keep on tinkering.
Strategy & Positioning, Brand Identity, Packaging, Content & Tone of Voice
Latest Work ➸
Getting to know you and your story is what I do best. So give me a holler, send an email, or maybe even jump on the ol' magical talky brick. Whatever floats your boat. Even easier is booking a call directly with me via the link below. So no excuses, let's get cracking.
Say hi
andy@extended-play.com
+61 0423 724 474 | Insta
© 2026 Extended Play
We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.
