VLAM VODKA

VLAM was created to reflect the spark, flame, passion, and Dutch origins of their CHIEF DISTILLER Michael van der Heyden, and a tribute to his beautiful obsessive tinkering in his booze lab, crafting up delicious concoctions that aim to oh-so subtly knock your socks off with a delicate balancing of flavour and punch.

We designed a scalable brand, with a flexible labelling system to allow VLAM to create bespoke flavours on the fly. This unlocks the ability of small batch runs to be produced, and most importantly, allows Michael to keep on tinkering.

Strategy & Positioning, Brand Identity, Packaging, Content & Tone of Voice

Extended Play are a design studio that help startups create & launch brands with heart, and make the world do a double-take.

We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.

FIND US
15 Fairdale Ct, Eltham, VIC
andy@extended-play.com
+61 0423 724 474

© 2025 Extended Play