FINAL EDITION

Final Edition is the creative practice of Craig Frankland, a teacher, designer & artist based on Dja Dja Wurrung land in Daylesford, Victoria. 

EP worked with Craig to uplift FE's brand and create a strategy honed around Craigs deep love of all things three dimensional design & music. We expanded his story to clearly identify Final Editions purpose, and it's creation of "Sound Altars" to vinyl and other sculpture based homewares. For Craig, records tell the story of those willing to share it, and how we cradle our beloved wax based totems is a part of this ritual of listening.

With a clear target market identified, we are bringing his vision to life across multiple touch points in a scalable fashion that supports Final Editions rapid growth. Together we've built a memorable brand that reflects the beautiful philosophy and care behind Craigs work.

Final Edition, your small ritual companion. 

Strategy & Positioning, Brand Identity, Digital, Illustrations, Content & Tone of Voice

Extended Play are a design studio that help startups create & launch brands with heart, and make the world do a double-take.

We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.

FIND US
15 Fairdale Ct, Eltham, VIC
andy@extended-play.com
+61 0423 724 474

© 2025 Extended Play