ADA RIVER

The Ada River family specialise in regional wines from Victoria, Australia, and have had hands-in-the-soil from their Gippsland origins to their Heathcote vineyard for over 20 years.

They came to EP in need of an upgraded brand & strategy to match the premium price point of their wines. Ada had an award winning, premium product... but had an Aldi look & feel. We recognised their wines had to not only stand out on the shelf, but be an event when placed on the table, radiating quality, and history.

We're proud to get Ada River back where it belongs - as a premium, award winning, family run wine company loved by people nationwide.

Strategy & Positioning, Brand Identity, Packaging, Content.

Extended Play are a design studio that help startups create & launch brands with heart, and make the world do a double-take.

We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.

FIND US
15 Fairdale Ct, Eltham, VIC
andy@extended-play.com
+61 0423 724 474

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