Ahoy-hoy.

Extended Play is the design & branding studio of Andy Lewis, and I get a real kick out of turning that idea that's been stuck in your head, into a winning brand that will connect your purpose with your future customers' hearts.
I've had over 20 years across the design & SaaS industry, running my own shop, working for established agencies, risking it all with fresh startups & established SaaS enterprises, and doing all sorts of things that go "beep boop blorrrrk" and sometimes also fold in half and have staples in them.
I can't wait to partner up with you and make something really amazing.
Approach
WHO IS THIS FOR?
We work with startups in the consumer & tech space to create brands with real outcomes that shout themselves from the rooftops. In six weeks, we’ll build it together — strategy, identity, the whole thing. A proven process, one-on-one support, and none of the agency bloat or freelance flakiness. Just a brand that actually moves the needle.
WHAT'S INCLUDED
Brand Strategy Workshop
We define your purpose, values, vision, personality, audience, positioning and landscape — the foundation of everything that follows.
Creative Direction
Three curated flashboards to align on look, feel and direction before design begins.
Brand Identity Design
A strong concept, brought to life with a custom identity system. Two rounds of refinement included.
Brand Guidelines
A detailed 70–100 page guide to keep your brand consistent across every channel and team.
Brand Toolkit
Everything you need to launch: logos, type, colours, imagery, social templates, stationery, decks and more.
Guaranteed handover
We provide a detailed handover of the brand guidelines and brand tool-kit that contains everything you need to launch your brand.
So, ready to get started?
Book a 1:1 call directly with Andy, and lets get cracking.

Getting to know you and your story, is what we do best.
So give us a holler, or book a call directly with our head creative honcho ☞ Andy, and let's get cracking.
Say hi
andy@extended-play.com
+61 0423 724 474 | Insta
© 2025 Extended Play

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