Ahoy-hoy.

Extended Play is the design & branding studio of Andy Lewis. The philosphy of the studio is pretty simple. We deliver strategic brand & visual design projects with love that always aim to hit you and your audience deep in the solar plexus. Our north star is to improve the visual landscape around us. And most importantly, we do it together, with you.

I’ve spent over 20 years across design and SaaS, running my own shop, working for established agencies, and taking risks with fresh start-ups. In that time, I’ve made all sorts of things that go “beep boop blorrrrk” and sometimes fold in half and have staples in them.

Let’s turn that idea that’s been stuck in your head into a beautiful, winning brand that connects your purpose with the hearts of your future customers.

Approach

WHO IS THIS FOR?

We work with startups in the consumer & tech space to create brands with real outcomes that shout themselves from the rooftops.

In six weeks, we’ll build it together - strategy, identity, the whole thing. A proven process, one-on-one support, and none of the agency bloat or freelance flakiness. Just a brand that actually moves the needle.

WHAT'S INCLUDED

Brand Strategy Workshop

We define your purpose, values, vision, personality, audience, positioning and landscape — the foundation of everything that follows.

Creative direction

Three curated flashboards to align on look, feel and direction before design begins.

Brand identity design

A strong concept, brought to life with a custom identity system. Two rounds of refinement included.

Brand guidelines

A detailed 70–100 page guide to keep your brand consistent across every channel and team.

Brand toolkit

Everything you need to launch: logos, type, colours, imagery, social templates, stationery, decks and more.

Guaranteed handover

We provide a detailed handover of the brand guidelines and brand tool-kit that contains everything you need to launch your brand.

Getting to know you and your story is what I do best. So give me a holler, send an email, or maybe even jump on the ol' magical talky brick. Whatever floats your boat. Even easier is booking a call directly with me via the link below. So no excuses, let's get cracking.

Book a call ➸

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We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.