THE COGNOSCENTI

O'Keefe Wines came to EP with a GSM blend & Pinot Gris varietal bursting with colour, boldness, strength, and local flavour. They needed a name, labels, and a brand strategy that reflected their bright sparks, bright ideas, big thoughts, and desire to challenge conventions.

The Cognoscenti. A person who has superior knowledge and understanding of a particular field, especially in the fine arts, literature, and world of fashion.

That's a lot to fit into a 750ml bottle.

Strategy & Positioning, Brand Identity, Packaging, Content & Tone of Voice

Getting to know you and your story, is what we do best. 
So give us a holler, or book a call directly with our head creative honcho ☞ Andy, and let's get cracking.

Say hi 
andy@extended-play.com   
+61 0423 724 474   |  Insta
© 2025 Extended Play

We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.