FLIP'S SOAP
FLIP'S soap redefine personal care through beautiful products made with integrity and intention.
They came to EP a with a unique ask to help them own the whitespace between “eco virtue” and “design pleasure” in the bodywash market. FLIP'S starting point was "soap in a can", and with an intent to create the only body-wash product on the market that is truely part of a sustainable circular economy.
EP created a bold, rebellious brand strategy & personality and striking packaging that looks just as good in a Bondi Airbnb as it does in a Brunswick sharehouse, FLIP's wants to lead a new era of sustainability, one that’s proudly displayed, not hidden under the sink.
FLIP'S. Bold by nature.
Strategy & Positioning, Brand Identity, Packaging, Content & Tone of Voice
Latest Work ➸
Getting to know you and your story is what I do best. So give me a holler, send an email, or maybe even jump on the ol' magical talky brick. Whatever floats your boat. Even easier is booking a call directly with me via the link below. So no excuses, let's get cracking.
Say hi
andy@extended-play.com
+61 0423 724 474 | Insta
© 2026 Extended Play
We acknowledge the Traditional Owners of the place now called Victoria, and all First Peoples living and working on this land. We celebrate the history of the world's oldest living culture and pay respect to Elders – past, present and future.
